Case study
Re-imagining the fully digital self-service car rental experience
Create the a fully digital car rental experience with a customer-first approach. Least human interactions at branches. One of the most important goal is to build trust and care as a part of the SIXT brand value.
Roles & responsibilities
I led the Visual experience design following the rental strategy. I was responsible for ideation of concepts for new brand language and design for the entire experience. That also includes testing of the new features after initial rounds of implementation on stage and production environment. From understanding the user and business needs till receiving the enduser feedback, it was a long journey. Collaborating with design, research, product and tech teams on multiple platforms, It was an extraordinary challenge and journey to see the new experience a reality.
In this design round, we focused on the booking and pickup experience for web and app. As a large goal called ‘ZEN’, we delivered the following:
Redefining the brand values and personality
Building ZEN design system that is scalable across web and app presence of Sixt
Booking funnel on web and app
Post booking experiences for vehicle, protection and add-on selection on web and app
Core team
Visual design
3
UX + Research
12
Product
5
Tech
20+
Background
SIXT as a brand was present mostly in European countries and wanted to expand their presence in US market. Following the COVID-19 pandemic, global demand for contactless car rentals reached an all-time high. During this opportunity, the need was to help our customers with the fully digital car rental experience
Sixt
Founded by Martin Sixt in 1920, with their HQ based out of Pullach, Germany. It currently operates in 105+ countries with 2,180 branches, 2,42,000 cars and €2.82 billion in revenue. Their mobility solutions include car rentals (long and short term), car-sharing and ride services.
Cars
450K
Locations
2100
Journeys
1.3B
Countries
105
Brand positioning
New language
Design System
Product flow
