Case study
Redefining the car rental dynamic web presence
generate a beautifully crafted personalised Sixt landing page language for each and every query to lead to a high conversion.
Roles & responsibilities
Phase 1: In this design round, we focused on the landing pages, leading to the booking funnel on web.
Deliverables:
Sixt worldwide dynamic web presence
Dynamic landing pages for City, Country, Worldwide, Airport, Fleet types content based on users’ search intent
Scalable design strategy and guidelines for dynamic content (imagery and illustrations etc.)
I was responsible for the Visual experience design following the new rental strategy. After the initial framework developed by the research and experience team,
Core team
Visual design
1
UX + Research
4
Product
2
Tech
8
Background
SIXT as a brand was present mostly in European countries and wanted to expand their presence in US market. Following the COVID-19 pandemic, global demand for contactless car rentals reached an all-time high. During this opportunity, the need was to help our customers with the fully digital car rental experience
Sixt
Founded by Martin Sixt in 1920, with their HQ based out of Pullach, Germany. It currently operates in 105+ countries with 2,180 branches, 2,42,000 cars and €2.82 billion in revenue. Their mobility solutions include car rentals (long and short term), car-sharing and ride services.
Cars
450K
Locations
2100
Journeys
1.3B
Countries
105
Contextual webpages
Personalised destinations
Composition System
